Lemon Lovin’ Life Essay

Introduction The company, Lemon Lovin’ Life, is a lemonade stand that is in the beverage business. Being that it is a popular drink and the low cost of starting a lemonade business, there is competition making it quite competitive in the market. This report outlines the company’s branding strategy, identification of possible new locations, promotional plans, and employee training opportunities. Branding Strategy To create a branding strategy for Lemon Lovin’ Life it will also consists of the marketing mix, namely, product, place, and promotion. Lemon Lovin’ Life has a reasonable size and will be priced competitively. It will be known for its healthy, natural, delicious, and well-known taste. A focus of the drink is to get it to be appreciated not only during the summer months, but rather, the whole year round. Highlighting its health benefits with increase consumer’s interest into the product. If this investment is success, Lemon Lovin’ Life could expand by adding a twist to the lemonade drinks. For instance, a lemonade drink can have a combination of lemon and strawberry, lemon and pineapple but always focusing on lemon as the main flavor. Ideally the lemonade stand will be placed in front of the owner’s house perhaps near a tree for shade. Attracting more consumers, being that they won’t have to stand under the blazing sun. For marketing purposes, flyers and posters will be distributed in various strategic places in the neighborhood along with calling friends and family. Creating a page on Facebook, a Twitter account, and Instagram, among others, will also heavily use social media sites. Opportunities for New Locations Lemon Lovin’ Life’s goal is to reach as many customers as possible in order to address the changing lifestyle choices that mainly aim to have healthy living. The new locations must consider that the target market has access to the lemonade whenever they’d like. This strategy will already tap a number of customers ranging from children, mothers buying for their families, health buffs, and young people who can already make their own purchases (Bovee & Thill, 2013, p. 346). Promotion Plans Usually local residents support new business ventures and Lemon Lovin’ Life has $10,000 to spend for advertising. Considering the product theme various marketing vehicles will be utilized to communicate the message, image, and presence of the business. Bovee & Thill (2013) asserted that there are different ways to promote products, including the use of print media (magazines, local newspapers and student publications) (p. 382), broadcast media (local TV shows, radio programs), hotel guides (Chamber of Commerce newsletters, brochures, flyers), direct mail (subscriber lists, inserts in newspapers, office mail delivery) (p. 374), social media (Facebook, Twitter, Instagram) (p. 382), and others (attendance in charity events, sponsorships, press conferences) (p. 382). Employee Training In hope that the company shall grow, it will be necessary to hire more people in order to help run the lemonade stand. It is also important for the company to invest in training the staff to continue to offer quality lemonade. To do this, the company should always check whether employees are engaged, satisfied, committed, and rooted (Bovee & Thill, 2013, p. 220). Providing employees with job security through a strong salary is the first step. Secondly, provide employees with health insurance and retirement plans that can be extended to their families. Finally, the company must ensure that employees have a clear career path, especially for those who have leadership qualities to allow them to have the feeling that what they are doing is â€Å"worthwhile and satisfying in itself† (Bovee & Thill, 2013, p. 223). When these needs are met, employees are will actually view the job in a different manner. Their attitude toward working there will be a positive one. Conclusion Starting a company is not only about having the money and hiring employees. There are other aspects that should be considered, including the viability of the product, the target market, demographical considerations, the location, and marketing the product. References Bovee, C. L., & Thill, J. V. (2013). Business in action. (6th ed). Upper Saddle River, NJ: Pearson.

Nutrition †Obesity Essay

A large controversy in the field of health and food today is the effects that fast food and industrialized food have on our wellness. The convenience of obtaining food has become the main objective in society, but is it taking a toll on our health? Fast food restaurants such as (but not limited to) McDonald’s and Burger King are a major aspect to how a lot of our generation fills their stomach. Many researchers have been trying to link the increase in obesity to the consumption of industrialized food within the past few decades, but some argue that lack of physical activity has a part in the incline of overweight Americans as well. To get a complete analysis of exactly how our health is being affected by fast food industries, I am researching the following questions: Why is fast food so popular? How does fast food consumption affect adolescent obesity? What health risks are related to fast food consumption? What are other factors that could possibly contribute to the obesity problem? And should fast food be completely omitted from a healthy diet? These questions will be helpful to determine healthy lifestyle choices for families who do not know which way to go when dealing with the issue of industrialized food. Conducting research was a necessity before I could form an opinion about the fast food industry. During a two week period in October 2010, I examined six different sources. These sources include four academic journal articles, one book, and one magazine article. The magazine article by Clare Ulrich hinted on almost all of my questions but did not go into specific detail about each one. One academic journal by Stender, Dyerberg, and Astrup was not very helpful in answering my preliminary questions, but had me posing another question about the ingredients that make fast food so unhealthy. The academic journal article written by Raymond Gozzi Jr. answered some of my questions about why Americans keep going back to their favorite fast food restaurants. An article from the book Food and an academic journal article by Nestle and Young were very helpful in expressing different factors that could be affecting obesity rates. Glassner, Barry. â€Å"Environmental Factors and Genetics Are the Source of Obesity. † Food. Ed. Jan Grover. Detroit: Greenhaven Press, 2008. 158-165. Print. Barry Glassner, a sociology professor at the University of Southern California, discusses his beliefs that obesity is not linked to food consumption in his academic journal article Environmental Factors and Genetics Are the Source of Obesity. Glassner suggests that other factors such as genetics, stress and inactivity are responsible for the obesity epidemic among Americans. The author mentions that there are so many diet fads because no one knows exactly what foods make a person gain weight or if any foods do at all. Glassner includes in his article that genes are the main reason for overweight people. He says that natural selection and natural resistance to obesity are the main factors to weight gain. Then the author links economic stress to the reason Americans are now more overweight. The article says that stress is a major factor to eating habits and since the economy is doing poorly right now, Americans are over eating to aliviate the stress and not staying active due to long work hours. Glassner claims that most fast food bashers try to convince the public that there is a direct link to obesity and fast food consumption, but provide no real evidence to support their thesis. This article helped answer my research questions about other factors that could affect the incline in obesity. Gozzi Jr. , Raymond. â€Å"The Fast Food Franchise as Metaphor. † A Review of General Semantics 53. 3 (1996): 322-325. Print. Raymond, Gozzi Jr. is an Assosiate Professor of the Television-Radio Department at Ithaca College. He wrote the academic journal article, The Fast Food Franchise as Metaphor which states, â€Å"A fast food franchise is an embodied metaphor for the perfect system†¦Ã¢â‚¬  (323). The author believes that people love knowing they will get the same product every time they come back. Gozzi also looks at other business franchises and compares them to human love of predictability. The crash of the fast food era is also mentioned in this article. The author explains that the fast food industry has changed in order to maintain steady business flow by adding salads and breakfast, but he also wonders how long franchises will last in our society. This information was useful to me in answering my question about why fast food is so popular. None of my other information elaborates on Americans wanting fast food because of the familiarity so this article brought a different prospective to my research. Stender, S. , J. Dyerberg, and A. Astrup. â€Å"Fast food: unfriendly and unhealthy. † International Journal of Obesity 31. 6 (2007): 887-890. Print. The academic journal article, â€Å"Fast food: unfriendly and healthy,† by Stender, Dyerberg, and Astrup, looks at the more factual aspect of the effects of fast food consumption. Stender and Dyerberg work together at the Department of Clinical Biochemistry and at the Gentofte Hospital at the University of Copenhagen in Denmark while Astrup also works at the University of Copenhagen for the Department of Human Nutrition and the Centre for Advanced Food Studies. This article examines actual studies of the difference of an American who eats fast food frequently and one who does not. The authors of the article include the fattening and unhealthy contents of industrialized food from the chains McDonald’s and KFC. To finish the article, the authors include a section about some items that are being done to make the fast food industry more consumer friendly such as nutritional labeling on all food products. This article made me consider and answered another question that would be beneficial to my research: What contents in fast food make nutritionists brand is so unhealthy? Americans need to know what to look out for in certain fast foods so we are able to limit or omit the unhealthy aspects from our diets. Ulrich, Clare. â€Å"The Economics of Obesity: Costs, Causes, and Controls. † Human Ecology 33. 3 (2005): 10-13. Print. Clare Ulrich discusses the effects that the fast food industry has on the American population. She begins her article with a heavy statistic that death from obesity, has increased by 33 percent from 1990. Ulrich obtains some of her information about the cost and reasons why people choose fast food from the presentation, â€Å"Economics of obesity,† by John Cawley. The author also uses information from the Surgeon General about the percentage of Americans who are overweight or obese. She also includes the percent of childhood obesity in the United States and some possible reasons that this number has increased since 1950. This article was helpful to me in answering the questions: Why is fast food so popular? How does fast food consumption affect adolescent obesity? What are the health risks are related to fast food consumption? Although this article did give me useful information about my inquiries, it did not go into extensive detail about what keeps Americans hooked on fast food, how obesity effects children, and how fast food is accurately linked to fast food consumption. Wood, Marcia. â€Å"Kids, Fast Food, and Obesity. † Agricultural Research 57. 9 (2009): 20-21. Print. Marcia Woods writes about the results of a study of kid’s meals at fast food restaurants done by pediatrician Jason A. Mendoza in her article Kids, Fast Food, and Obesity. Wood says that Mendoza and his team of researchers from the Children’s National Research Center at Baylor College of Medicine, did an analysis of ten fast food franchises who served kid’s meals. The author says Mendoza found only three percent of the meals met the nutritional set by the National School Lunch Program for children ages five to nine. Wood includes why the meals did not make the grade based on Mendoza’s research. The author says the research is conducted because of the growing numbers of childhood obesity and the increase in meals eaten away from home. Woods concludes her article with potential health consequences from being obese as a child. This article answered my question about the effects of childhood obesity and also my latest question about the content in fast food that makes it deemed unhealthy. Mendoza’s research is very helpful as a credible source that explains why children could be gaining more weight. Young, Lisa R. , and Marion Nestle. â€Å"Portion Sizes and Obesity: Responses of Fast-Food Companies. † Journal of Public Health Policy 28. 2 (2007): 238-248. Print. Portion Sizes and Obesity: Responses of Fast-Food Companies by Lisa R. Young and Marion Nestle discusses the relationship between the rise in portion sizes and weight gain among Americans. The authors believe that food is not specifically the reason for the increased obesity rate, but the much larger portion sizes since 1998. This article examines and compares the sizes of the most popular items sold at fast food restaurants: soft drinks, hamburgers, and French fries. The three fast food franchises chosen for the research were McDonald’s, Wendy’s and Burger King. The data in the article includes a table of portion sizes in the years 1998, 2002 and 2006. The research shows that the portions have increased in almost all areas. Nestle and Young also look at what these fast food franchises have done to reduce portion sizes in response to media pressure. The authors then include data from the original sizes of soda, French fries and hamburgers in 1955 to 2006. Young and Nestle conclude that fast food restaurants have done very little or nothing to reduce portion sizes and promote healthy numbers or caloric intake. The article was useful to answer my questions: What are other factors that could possibly contribute to the obesity problem? And should fast food be completely omitted from a healthy diet? Portion size is a big factor to weight gain with any type of food and the studies showed me that the portions since 1998 and 1955 have drastically changed which could link it to obesity.

Propoganda in Animal Farm essays

Propoganda in Animal Farm essays Propaganda is the use of language for the spreading of ideas or information for the amelioration of a cause. It is used as a manipulative tool that transfigures ones thoughts into those planted by another, ultimately corrupting ones ability to conceive thoughts and reason properly. Throughout George Orwells novella Animal Farm, substantial evidence is given of the types of propaganda used by the pigs, the governing body of the farm. The primary propagandist is Squealer. He is Napoleons spoke person or press agent, because he has a soft, persuasive voice and large happy-looking eyes. Because of his physical attributes, he is believable and the animals invest their trust in him for answers and explanations on the status of the farm. Squealer uses his oratory skills to make the pigs appear as hard-working, Im-on-your-side individuals by the use of slogans, lying, changing history, imparting fear, and other propaganda techniques. Squealer instills fear into the animals by threatening Jones return. This is the most used type of propaganda in the story. The Seven Commandments ban animals from sleeping in beds. Later in the story, the pigs move into the farmhouse and begin sleep in the beds. The animals confront Squealer and express their concern on this matter. Squealer replies, . . . I can tell you, comrades with all the brainwork we do nowadays. You would not rob us of our repose, would you comrades? You would not have us too tired to carry out our duties? Surely none of you wishes to see Jones come back? (Page 80). This causes so much fear in the animals that they disregard their own accounts of the ratification of the Seven Commandments, which they all witness months earlier. They figure that they would rather have the pigs sleeping in beds than have Jones come back, so they reassure Squealer on the point. Nothing is ever mentioned again about the pigs s...

Learn About the Drug Called Bath Salts

Learn About the Drug Called Bath Salts The designer drug called bath salts contains a synthetic cathinone. Usually, this drug is 3, 4-methylenedioxypyrovalerone (MDPV) although sometimes a related drug called mephedrone is used. Less commonly, bath salts contain a synthetic stimulant called methylone. Methylenedioxypyrovalerone (MDPV) is a psychoactive stimulant that acts as a norepinephrine-dopamine reuptake inhibitor (NDRI). Properties and Appearance The chemical formula of pure MDPV is C16H21NO3. The pure hydrochloride salt is a very fine, hydroscopic crystalline powder ranging in color from pure white to yellow-tan. The powder somewhat resembles powdered sugar. It has a tendency to stick to itself and form small clumps. There is a slight odor, which is stronger with colored varieties. Bath Salts Marketing Bath Salts have been marketed as bath salts and labeled not for human consumption, although the packaging often indicates the product is not really intended for use in the bath. Plus, the products tend to be carried by head shops, gas stations, and convenience stores rather than bath and body shops. Increasing public awareness of the product has led to Bath Salts being sold under the guise of jewelry cleaner or iPod screen cleaner. Bath Salts typically are sold as tablets or as a powder. The drug may be swallowed, snorted or injected. Bath Salts Effects MDPV is a stimulant that produces similar effects to those produced by amphetamines, cocaine, and methylphenidate. However, Bath Salts tend not to be a pharmaceutical-grade drug, so other effects and side effects may be observed. Psychological Effects Bath salts are popular because of their desired psychological effects, which are associated with related stimulants, too: EuphoriaIncreased mental alertnessIncreased wakefulnessIncreased energy and motivationMental stimulationIncreased concentrationIncreased sociabilitySexual stimulationEmpathogenic effectsDiminished perception of the need for sleep and food Acute Physiological Effects Effects are dependent on the dose. Overdose may result in rhabdomyolysis, kidney failure, seizures, metabolic acidosis, respiratory failure, liver failure, and death. Typical dose effects may include: Rapid heartbeatElevated blood pressureVasoconstriction (narrowing blood vessels)InsomniaNauseaStomach crampingGrinding teethElevated body temperature (up to 107Â °F - 108Â °F, which may be life-threatening)Dilated pupilsHeadacheKidney painTinnitusDizzinessOverstimulationHyperactivityDifficulty breathingAgitationParanoiaConfusionPsychotic delusionsExtreme anxietySuicidal thoughts/actions Street Names and Brand Names for Bath Salts Red Dove Blue Silk Zoom Bloom Cloud Nine Ocean Snow Lunar Wave Vanilla Sky Ivory Wave White Lightning Scarface Purple Wave Blizzard Stardust Lovey Dovey Snow Leopard Aura Hurricane Charlie MDPV MDPK MTV Maddie Black Rob Super Coke PV Peeve Meph Drone MCAT Meow Meow

Research method critique Essay Example | Topics and Well Written Essays - 2500 words

Research method critique - Essay Example Qualitative as well as quantitative research methodologies are regarded as two distinct approaches that need to interpret differently. In this regard, qualitative research is defined as an approach of exploring various issues, analysing facts, comprehending phenomena and responding to any question. Conversely, quantitative research is based on collecting data by undergoing through numerous statistical reports and other relevant data (Creswell, 2013). According to Nursing & Midwifery Council (NMC) Code of Conduct 2015, nursing research is regarded as the approach of enhancing public protection by ensuring the nurses as well as the midwives to remain fit into the practice in their respective careers. Specially mentioning, the importance of evidence-based practice with reference to NMC Code of Conduct 2015 lay in offering quality treatments as well as care to the patients by accessing valuable information and also considering past evidences or records regarding the above stated context (Nursing Times, 2014). The elements relating to robustness of the research fundamentally entail statement of the phenomenon, literature review, theoretical framework and ethical considerations among others (Ryan & et. al., 2007). Research work in medical field is executed from long course of time. The research work conducted by Lee (2013) focused upon generating greater level of awareness about good hygiene practices amid the nursing students. The research highlighted hands’ decontamination and usage of gloves as the better prevention measure for cross infection (Gray & et. al., 2013). The research work of Lee (2013) reveals about the decision-making procedure, which is used to evaluate the risks involved with nurses and other medical practitioners. Another aspect of Lee’s research is identified to make decisions as to when, where and how infections could be prevented by the nurses

Develop Assignment Example | Topics and Well Written Essays - 500 words

Develop - Assignment Example With the aid of slides, the computer system will also contain instruction handout to be distributed to students in soft copy. Others include The labor mobility training program is included in the circular in the institutional training package. As such, learners already have a slight exposure concerning such a program. Besides, many professionals including human resource personnels perceived such a program as an important element within every organization since it forms the backbone of productivity of the institution (Wankel & DeFillippi, 2003). It is important for the mobility training program to be delivered to learners within the organizational environment. The availability of working environment and infrastructure are considered towards the delivery of such a training program (Wankel & DeFillippi, 2003).The coursework is developed in such a way that all the learning procedures to suite employees from different departments both the staff and the executives in a similar, but distinct training platform. The package developed will allow for scalability and enhance learning from a simple training domain through real life working environment situations. The main focus of the above part of the revision is to provide an assessment and identification of areas within the training program that may require adjustments. For the labor mobility training program, evaluation of the feedback assessment procedure will be used to determine if indeed the students understood the coursework of the study. Simple questions with very brief answers will form part of the assessment. Some of the questions would require a practical effort while others will be moderated in form of multiple choices. After the final integration of the courseware into the training program, it is important to conduct a prototype training test. Such a test will be carried out for the duration of three weeks as planned by the training department. A good number

Comparision between the Transcript of Kansas-Nebraska Act (1854) and Research Paper

Comparision between the Transcript of Kansas-Nebraska Act (1854) and the Transcript of Missouri Compromise (1820) - Research Paper Example The act provided that not anything entailed in this in it shall be interpreted to hamper the United States government from partitioning the territory into two or more partitions in the manner in which the congress shall deem necessary, or inhibit the same government from attaching any portion of the Territory to any other Territory of U.S or State. The act makes further provisions to avoid insinuations that impair the right to property or person in relation to the Indians in the Territory provided the rights shall be not be extinguished by the treaty entered. This usually involves Indians and the United States or any other territory which is not to be included in the jurisdiction or the line of the territory without consent of the Indian tribe. In addition, all territories like that shall be accepted outside the boundaries and make up no section of the Nebraska Territory until the tribe itself signifies its assent to the United States’ President to be included in the Nebraska Territory. ... Section two of Transcript of Kansas-Nebraska Act (1854) states that the authority and power of the executive over and in the Nebraska Territory shall be awarded to the Governor who shall be in that office for at least four years to the point at which his or her successor shall be qualified and appointed, unless the Governor is removed from the office by the United States’ President. The section entails that the Governor remains the commander in chief of the militia and reside within that territory thereof. Such Governors may grant respites and pardons for the offenses against the Territory’s stated laws as well as amnesty for offenses against the United States’ laws up to the point in which the decision of the President is made known. The Governor shall also have all officers appointed to the office commissioned under the laws of the Territory and see to it that the law is executed. On the other hand, section two of Transcript of Missouri Compromise (1820) states that the mentioned state shall include the middle of river Mississippi, the parallel altitude of St. Francisco river, the meridian line cutting through the center of river Kansas mouth where it flows into river Missouri, the intersection of the latitude passing through rapids of Des Moines river, the section of river Des Moines that empties in to the river of Mississippi. This section majorly describes the boundaries in the said state. The section further provides that the state shall have a concomitant jurisdiction on the Mississippi river and any other river that boarders the state provided the rivers forms a universal boundary to the state and some other states formed and bounded by the said state. The section